Analytics reports

Three deep-dive reports — and how to run them from Slack.

The Analytics page supports three specific reports that go deeper than the dashboard.

Account audit / health report

A full account health check across your traffic metrics, funnel health, spend and CPA trends, audience targeting methodology, how much of your budget has been in the learning phase, and your utilization of ad copy.

Diagnose poor performance report

Identifies an anomaly period where performance started to decline and pinpoints the anomalies that may have caused it — recent changes in the ad account, large shifts in ad spend across campaigns/ad sets/ads, and even your conversion event health pulled from Events Manager.

Summarize recent changes report

A plain-English recap of everything that changed in your ad account over the last seven days.

Run any report from Slack

All three reports can be run natively in Slack if you set up the optimization focus Slack integration. Combined with anomaly alerts, this lets your team monitor and audit accounts without leaving Slack.