Ad types: standard, carousel, flex & AI placement

Blip supports every major Meta ad format from one panel.

Blip supports bulk-launching standard image and video ads, carousel ads, and flexible (multimedia) ads. Select the ad type from the drop-down menu in the left-hand launch panel. Through a mix of auto-detection and your selection, Blip helps you build the right ad type for the campaign and ad set you've chosen.

Standard image & video ads

The everyday format — one image or video per ad. Upload in bulk and Blip creates one ad per asset.

Carousel ads

Bulk-launch carousel ads with multiple cards. You can easily rearrange cards, give each card unique text, or apply the same text to all of them.

Flexible (flex) ads

Flex ads let you upload multiple media and text options for the same ad; Meta then tests and picks the best-performing combinations. Great for creative testing at scale.

AI placement customization

Upload media of different aspect ratios and group them into one ad. Blip auto-detects which assets go together for different placements with a single click, so a 1×1 and a 9×16 asset become feed and story/Reels versions of the same ad automatically.

Note

Not sure which type to pick? Blip auto-detects a sensible ad type based on the campaign and ad set you've selected — you can always override it in the drop-down.