The analytics dashboard

Time-series charts and scorecard KPIs for each linked ad account.

The Analytics section (found in the top navbar) shows a series of important KPIs for each linked ad account. Once your optimization focus is set, the dashboard brings it all together with scorecards and time-series charts.

KPI scorecards

The top row of scorecards shows: spend, conversions, CPA, CPM, link click-through rate, and cost per link click.

CPA / ROAS by campaign

The first time-series chart shows weekly CPA or ROAS by campaign, depending on your optimization focus. Click any line to add or remove it, which rescales the y-axis appropriately for easy visualization.

Traffic metrics

A time-series chart showing cost per link click and CPM by default. You can also add ad link click-through rate and conversion rate to the chart.

Spend breakdown

Break down ad spend by placement, age, or gender. Toggle it to show CPA or ROAS by the same dimensions, and switch between an absolute dollar value view and a percentage view.

Funnel health

Shows your frequency and first-time impression rate, broken down by the date range you've selected.

The universal date selector

At the top of the Analytics page, a universal date and breakdown selector controls every time-series chart on the page:

Date ranges: custom, or presets — last 7 days, last 14 days, last 30 days, last week, last month.
Breakdowns: daily, weekly, or monthly.