Blip DocsTrending creatives, hit rate & poor performers
See which creative is winning, how often you produce winners, and what to cut.
Beyond budget moves, Blip highlights how your creative is performing so you know what to scale and what to retire.
Trending creatives
Underneath the budget recommendations section, the trending creatives table shows ads with significant week-over-week spend growth — comparing the last seven days to the prior seven days.
Creative hit rate
A bar chart of unique creatives launched per month in your ad account, plus a line graph of the total number of creative winners detected each month.
Blip defines a winner as an ad that has reached 10× the account's average CPA in ad spend within 90 days of launch. Use the monthly tabs under the chart to see exactly which ads were identified as winners.
Poor performers
A second tab next to the budget recommendations title lists your poor performers — all ads that have spent less than 50% of the account average CPA in the last 14 days, have been live for at least 14 days, and are performing below the account baseline. You can quickly pause poor performers right from this window.