1. Agreement and authority
These Terms of Service ("Terms") govern access to Blip's websites, applications, ad-management tools, analytics, and related services (the "Service"). By creating an account, accepting an order, or using the Service, you agree to these Terms. If you use the Service for a company or other organization, you represent that you have authority to bind that organization, and "Customer" or "you" refers to that organization.
If Customer and Blip sign an order form, master services agreement, data processing agreement, or other written agreement covering the Service, that agreement controls to the extent of a conflict with these Terms.
2. The Service
Blip helps authorized users create, upload, organize, analyze, and manage advertising content and settings through supported advertising platforms. Features may include bulk ad workflows, integrations, reporting, recommendations, and optional AI-assisted creative tools. Customer controls which accounts, content, and settings it connects or submits.
Blip may improve or change Service features over time. Blip will not materially reduce purchased core functionality during a paid term without reasonable notice, except where a change is necessary for security, law, or a third-party platform requirement.
3. Accounts and authorized users
- Users must be at least 18 years old.
- Customer is responsible for its users, team configuration, account security, and activity performed through its account.
- Customer must provide accurate registration and billing information and promptly notify Blip of suspected unauthorized use.
- Customer may connect only accounts and data it is authorized to access and instruct Blip to process.
4. Customer content and limited license
As between the parties, Customer retains all ownership rights in the content, data, account information, templates, instructions, and other materials it submits to or makes available through the Service ("Customer Content").
Customer grants Blip a non-exclusive, worldwide, royalty-free license to host, copy, transmit, format, display, and otherwise process Customer Content only as necessary to provide, secure, maintain, and support the Service for Customer, to comply with Customer's instructions, and to meet legal obligations. Blip may permit its service providers to exercise this license only to the extent needed to provide their services to Blip.
This license ends when the Customer Content is deleted from active systems or the account is terminated, except for limited copies retained in backups, security records, or as required by law. Blip does not receive a license to use Customer Content to train AI models, create cross-customer datasets, advertise Blip, or disclose Customer Content to other customers.
Customer represents that it has the rights and permissions necessary for Blip to process Customer Content and carry out Customer's instructions.
5. AI-assisted features
Some optional features use third-party AI APIs to analyze or generate content for Customer. Blip will identify features that send creative content to an AI provider and obtain affirmative permission before enabling creative-content analysis. Blip does not use Customer Content, connected Meta account data, prompts, or outputs to train AI models or improve a feature for other customers.
AI outputs may be incomplete or inaccurate. Customer is responsible for reviewing outputs and advertising decisions before use. AI recommendations do not constitute legal, financial, or professional advice.
6. Confidentiality
"Confidential Information" means nonpublic information disclosed by one party to the other that is marked confidential or that reasonably should be understood as confidential, including Customer Content, connected-account data, business plans, product information, security information, and pricing. Confidential Information does not include information that the recipient can document: (a) is or becomes public without breach; (b) was already lawfully known; (c) is received lawfully from another source without a duty of confidentiality; or (d) is independently developed without using the other party's Confidential Information.
Each party will use the other's Confidential Information only to perform or receive the Service, protect it using reasonable care, and disclose it only to personnel, professional advisers, and service providers who need to know it and are subject to confidentiality obligations. A party may disclose information when legally required if it provides notice where permitted and reasonable assistance.
7. Connected platforms and Meta
Blip uses official APIs and authorization mechanisms for supported integrations and will operate those integrations in accordance with the platform terms applicable to Blip. Customer remains responsible for its ads, targeting, budgets, landing pages, permissions, and compliance with advertising laws and platform policies.
Blip's status as a Meta business or technology partner does not mean Meta endorses every Customer ad or guarantees an account outcome. Meta and other platforms control their APIs, reviews, enforcement, availability, and account decisions. Blip is not responsible for a platform's independent acts, but this does not excuse Blip from responsibility for a failure of the Service to perform Customer's properly authorized instructions as described in these Terms.
8. Acceptable use
Customer and its users will not:
- use the Service unlawfully or infringe another person's rights;
- upload malicious code, interfere with the Service, bypass access controls, or attempt unauthorized access;
- use the Service to distribute deceptive, prohibited, or unlawful advertising content;
- reverse engineer the Service except where that restriction is prohibited by law; or
- resell or provide the Service to third parties unless permitted by the applicable plan or written agreement.
9. Fees, renewal, and cancellation
Customer will pay the fees and taxes shown at checkout or in an order. Recurring subscriptions renew for the stated period unless cancelled before renewal. Except where required by law or stated otherwise in an order, fees already paid are non-refundable. Cancellation stops future renewals and does not itself pause or delete ads running on a connected advertising platform.
10. Blip intellectual property and feedback
Blip and its licensors own the Service, software, documentation, designs, and related intellectual property. Subject to these Terms, Blip grants Customer a limited, non-exclusive, non-transferable right to use the Service during its subscription.
If Customer voluntarily provides product feedback, Blip may use that feedback without restriction, provided the feedback does not include Customer Content or Confidential Information. Feedback is not a grant of rights in Customer data.
11. Suspension and termination
Either party may terminate as provided in an order or subscription. Blip may suspend access when reasonably necessary to address a security risk, unlawful use, nonpayment, a material breach, or a platform requirement. Where practicable, Blip will provide notice and an opportunity to cure before suspension.
Upon termination, Customer's right to use the Service ends. Customer may request export or deletion of eligible Customer Content. Sections that by their nature should survive—including payment obligations, confidentiality, intellectual property, disclaimers, liability, and dispute terms—will survive.
12. Warranties and disclaimers
Blip warrants that it will provide the Service in a professional and workmanlike manner and will not knowingly introduce malicious code. Customer's exclusive remedy for breach of this warranty is for Blip to use commercially reasonable efforts to correct the affected Service or, if Blip cannot do so, allow Customer to terminate the affected paid Service and receive a prorated refund of prepaid unused fees for that Service.
Except for this express warranty and to the maximum extent permitted by law, the Service is provided “as is” and “as available.” Blip disclaims implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty that the Service will be uninterrupted or error-free. Blip does not guarantee advertising performance, platform approval, or an uninterrupted third-party API.
13. Indemnification
Customer will defend and indemnify Blip against third-party claims arising from Customer Content, Customer's ads or instructions, or Customer's unlawful use of the Service. Blip will defend and indemnify Customer against a third-party claim that the unmodified Service infringes that party's intellectual property rights. Blip has no obligation for claims caused by Customer Content, third-party services, unauthorized modifications, or use contrary to documentation.
The indemnified party must promptly notify the indemnifying party, provide reasonable cooperation, and allow the indemnifying party to control the defense and settlement, provided no settlement admits fault or imposes non-monetary obligations on the indemnified party without consent.
14. Limitation of liability
To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, exemplary, punitive, or consequential damages, or for lost profits, revenues, goodwill, or data, even if advised of the possibility.
Except for excluded claims below, each party's total liability arising out of or relating to the Service will not exceed the fees Customer paid or owed for the Service during the 12 months before the event giving rise to the claim, or USD $100 if Customer used only a free Service. The exclusions and cap do not apply to fraud, willful misconduct, gross negligence, a party's infringement of the other party's intellectual property, Customer's payment obligations, or liabilities that cannot legally be limited. A signed agreement may establish additional carve-outs for confidentiality, data protection, or indemnification.
15. Privacy and data processing
The Privacy Policy explains Blip's privacy practices. The Data Safety & DPApage describes security practices, subprocessors, and data processing terms that apply when Blip processes personal data on Customer's behalf.
16. Changes to these Terms
Blip may update these Terms. Blip will provide at least 30 days' advance notice of a material change by email or prominent in-product notice, unless an earlier change is required by law, security, or a third-party platform. Changes will apply prospectively on the stated effective date. If Customer does not agree to a material change, its remedy is to stop using the Service before the change takes effect. Changes will not retroactively reduce rights or increase liability for events that occurred before the change.
17. General
Neither party may assign these Terms without the other's consent, except in connection with a merger, reorganization, or sale of substantially all relevant assets. Neither party is liable for delay caused by events beyond its reasonable control. Failure to enforce a provision is not a waiver. If a provision is unenforceable, it will be limited to the minimum extent necessary and the remainder will continue. These Terms and incorporated documents are the entire agreement regarding the Service unless the parties sign another agreement.
18. Contact
Questions about these Terms may be sent to shree@withblip.com.
